| Workmark | If you’re going for a wordmark—or text logo, here are a few routes you can take. Some brands create a custom typeface especially for their logo, like Coca-Cola. However, this takes time and requires the skills of a professional designer. |
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Logo Designing
Whichever industry you create a business logo for, it's helpful to start with a little inspiration to see what's already being done in terms of logo creation and style. Whether you're building a brand for a construction, catering or technology company and many morey.
Branding is the process of building a brand. To be more specific, it is a strategy designed by companies to help people to quickly identify their products and organization, and give them a reason to choose their products over the competition.
Do you have an idea for your logo design but aren’t sure how to bring it to life? Stand out from the crowd with a logo that fits your brand personality.
Logo Designing
Types of Logo Designing
| Letterforms | Letterforms are one-letter logos that only include the first letter of the company’s name. Often, brands will have an additional version of their logo that comprises their full business name (called a wordmark or logotype), to be used in different occasions. |
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| Monogram | Lettermarks (called monogram logos) are typography logos that are made up of the brand’s initials. In most cases, brands that have monogram logos are referred to by their abbreviated version when speaking, like SAMSUNG and COLGATE. |
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| Symbol | If you decide to go for a pictorial mark, consider what will symbolize your brand. Do you want it to be a literal representation of your name, like Apple? It can also be used to subtly suggest your brand’s values or message. Notice, for example, how Twitter’s bird faces upwards, representing hope and freedom. |
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| Abstract | These are image-based logos that use abstract forms to reflect a company’s branding. Unlike pictorial marks that represent a real object, abstract logo marks are more metaphorical. |
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| Mascot | Mascot logos consist of illustrated characters that act as visual representations or “ambassadors” for a brand. They can be anything from fictitious creatures to real people, as long as they reflect the brand’s identity. |
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| Emblems | Emblems, also known as badge logos, are typically reminiscent of crests. They combine text and symbolic imagery to form ornate designs with a traditional feel. |
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| Combo | A combination logo could consist of an icon with a wordmark, or a mascot with a letterform and so on. Some brands have one main logo in the form of a combination mark, while occasionally splitting up the text and imagery to better suit various contexts. |
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| Dynamic | Dynamic logos are kind of a unique anomaly in that they can take on many forms. This may sound strange, since a general rule of logo design is consistency, however that is precisely what makes dynamic logos so versatile. |
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